Privacy Policy

Privacy Policy

Last updated: 26 June 2026

Welcome to Ellor Vieri, a trading name of Ellor Group Ltd (Company No. SC890015) ("Ellor Vieri", "we", "us", or "our").

We are committed to protecting your privacy and handling your personal information with transparency, integrity and care. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, purchase our products, contact us, or otherwise interact with our services.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Ellor Vieri is operated by:

Ellor Group Ltd
Company Number: SC890015
Pinnacle House Business Centre, Linlithgow Bridge
Ground and First Floor, Linlithgow
West Lothian, United Kingdom EH49 7SF

Trading Name: Ellor Vieri

Email: privacy@ellorvieri.com
Customer Support: support@ellorvieri.com
Website: www.ellorvieri.com

2. Scope of this Privacy Policy

This Privacy Policy applies to:

  • our website;
  • online purchases;
  • customer support interactions;
  • marketing communications;
  • newsletters;
  • promotional campaigns;
  • cookies and similar technologies;
  • all other services provided through our website.

This Policy does not apply to third-party websites, applications or services that may be linked from our website.

3. Personal Information We Collect

Depending on how you interact with our website, we may collect different categories of personal information.

Information You Provide Directly

When you place an order, create an account or contact us, we may collect:

  • full name;
  • billing address;
  • shipping address;
  • email address;
  • telephone number;
  • payment details (processed securely through authorised payment providers);
  • account login details where applicable;
  • order history;
  • customer support communications;
  • product reviews or feedback;
  • information you voluntarily provide.

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies. This may include:

  • IP address;
  • browser type;
  • operating system;
  • device information;
  • pages viewed;
  • products viewed;
  • referring website;
  • search terms;
  • browsing behaviour;
  • approximate location based on IP;
  • session duration;
  • website interactions.

Information from Third Parties

We may also receive information from trusted third parties including:

  • Shopify;
  • Shopify Payments;
  • PayPal;
  • Apple Pay;
  • Google Pay;
  • Shop Pay;
  • Klarna;
  • payment processors;
  • fraud prevention providers;
  • analytics providers;
  • advertising partners;
  • logistics providers;
  • delivery companies.

Such information is only used where permitted by applicable law.

4. How We Use Your Personal Information

We use your information to operate our business and provide our services. This includes:

  • processing and fulfilling orders;
  • delivering purchased products;
  • processing payments;
  • providing customer support;
  • verifying transactions;
  • preventing fraud;
  • detecting security incidents;
  • communicating with customers;
  • managing returns and refunds;
  • improving our products and services;
  • personalising your shopping experience;
  • analysing website performance;
  • improving website functionality;
  • complying with legal obligations;
  • enforcing our Terms of Service.

Where you have provided your consent, we may also use your information to:

  • send promotional emails;
  • provide personalised offers;
  • measure advertising performance;
  • improve future marketing campaigns.

5. Legal Bases for Processing Personal Information

Where required under applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (GDPR), we process personal information on one or more of the following legal bases:

Performance of a Contract

Processing is necessary to fulfil your order, process payments, arrange shipping and provide customer support.

Legitimate Interests

We may process personal information where necessary for our legitimate business interests, including improving our website, preventing fraud, maintaining network security, analysing business performance, improving customer experience and responding to enquiries. Whenever we rely on legitimate interests, we carefully consider and balance your rights and freedoms.

Legal Obligations

We may process personal information where necessary to comply with legal obligations, including tax laws, accounting requirements, consumer protection laws, anti-fraud regulations and law enforcement requests where legally required.

Consent

Where required by law, we rely on your consent to place certain cookies, send marketing communications, personalise advertising and process information where consent is the appropriate legal basis. You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

6. Cookies and Similar Technologies

We use cookies, pixels and similar technologies to improve your experience, operate our website and understand how visitors use our services. Cookies may be placed by us or by trusted third-party service providers.

These technologies help us:

  • remember your preferences;
  • keep your shopping basket active;
  • process secure logins;
  • improve website performance;
  • measure advertising effectiveness;
  • analyse visitor behaviour;
  • personalise content and promotions.

Essential Cookies

These cookies are necessary for the operation of our website and cannot be disabled. They enable shopping basket functionality, secure checkout, fraud prevention, account authentication and website security.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website and allow us to improve navigation, product pages, website speed and customer experience.

Functional Cookies

These cookies remember your preferences, including language, region, saved settings and previously viewed products.

Advertising Cookies

Advertising cookies help deliver relevant advertisements and measure the effectiveness of marketing campaigns. These cookies may be used by advertising partners to display personalised advertisements across websites and platforms.

7. Cookie Consent

Where required by applicable law, we will request your consent before placing non-essential cookies on your device. You may accept, reject or customise your cookie preferences through our cookie consent banner. You may also manage cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.

8. How We Share Your Personal Information

We do not sell your personal information. However, we may share your personal information with carefully selected third parties where necessary to operate our business and provide our services. These may include:

  • payment service providers;
  • e-commerce platform providers;
  • shipping and logistics companies;
  • fraud prevention services;
  • cloud hosting providers;
  • customer support providers;
  • analytics providers;
  • advertising partners;
  • legal and regulatory authorities where required by law.

All third parties are required to process your personal information securely and only for authorised purposes.

9. Shopify

Our online store is hosted by Shopify. When you place an order or interact with our website, certain personal information may be processed by Shopify on our behalf, including information necessary to process transactions, manage customer accounts, host our website, improve website performance, provide fraud prevention measures and comply with legal obligations. Shopify processes personal information in accordance with its own privacy practices and applicable data protection laws.

10. Payment Providers

To process payments securely, we work with trusted payment providers. Depending on the payment method you choose, your payment information may be processed by:

  • Shopify Payments;
  • PayPal;
  • Apple Pay;
  • Google Pay;
  • Shop Pay;
  • Klarna.

We do not store complete payment card numbers on our servers. Payment information is transmitted directly to the selected payment provider using encrypted and secure technologies.

11. Shipping and Delivery Partners

To fulfil your orders, we may share the information necessary for delivery with our shipping and logistics partners. This information may include your name, delivery address, telephone number, email address where required for delivery notifications, order reference and shipment details. These partners are only authorised to use your information for the purpose of delivering your order.

12. Fraud Prevention and Security

We may use automated systems and trusted third-party services to verify transactions, detect suspicious activity, prevent payment fraud, identify security risks, protect customer accounts and reduce chargebacks. Where appropriate, certain transactions may be reviewed manually to protect both our customers and our business.

13. Marketing and Advertising Partners

With your consent where required by law, we may share limited information with advertising and analytics partners to help us understand the effectiveness of our marketing campaigns. This information helps us improve our website, products and advertising.

14. International Data Transfers

As an international business, your personal information may be transferred to, stored in or processed in countries outside your country of residence. Where required by applicable law, we implement appropriate safeguards including:

  • Standard Contractual Clauses (SCCs);
  • the UK International Data Transfer Addendum where applicable;
  • transfers to jurisdictions recognised as providing an adequate level of data protection;
  • contractual obligations requiring appropriate technical and organisational security measures.

15. Data Retention

We retain your personal information only for as long as reasonably necessary to fulfil your orders, provide customer support, comply with legal obligations, maintain business records, resolve disputes, prevent fraud and enforce our legal rights. When personal information is no longer required, it will be securely deleted, anonymised or otherwise disposed of.

16. How We Protect Your Information

We implement appropriate technical, organisational and administrative measures designed to protect your personal information, including encrypted payment processing, secure servers, restricted access controls, fraud monitoring systems and secure transmission technologies. Although we take reasonable steps to protect your information, no method of transmission over the internet can be guaranteed to be completely secure.

17. Your Privacy Rights

Depending on your country or region, you may have certain legal rights regarding your personal information. These rights may include:

  • the right to access your personal information;
  • the right to correct inaccurate information;
  • the right to request deletion of your personal information;
  • the right to restrict certain processing activities;
  • the right to object to certain processing;
  • the right to withdraw consent where consent is the legal basis for processing;
  • the right to data portability where applicable;
  • the right to lodge a complaint with a competent supervisory authority.

We may request information to verify your identity before responding to your request. We will respond to verified requests within the time limits required by applicable law.

18. Privacy Rights for International Customers

Ellor Vieri serves customers across multiple countries and is committed to respecting applicable privacy laws in all jurisdictions where we operate.

United Kingdom and EEA: Your personal information is processed in accordance with the UK GDPR, the EU GDPR and other applicable data protection legislation.

Brazil: For customers based in Brazil, we process personal information in accordance with the Lei Geral de Proteção de Dados (LGPD — Law No. 13,709/2018). You have the right to access, correct, anonymise, block, delete, port and review the use of your personal data. To exercise these rights, please contact us at privacy@ellorvieri.com.

United States: If you reside in certain US states, you may have additional privacy rights under applicable state privacy laws. Where legally required, we will honour verified requests relating to access, correction, deletion, portability and other applicable rights.

Other jurisdictions: Customers in other countries may also have additional rights under their local privacy laws. We will comply with those requirements where applicable.

19. Marketing Communications

Where you have opted in to receive marketing communications, we may send you information about new product launches, exclusive offers, promotions, seasonal collections, company news and special events. You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

Please note that even if you opt out of marketing communications, we may still send essential service-related communications, including order confirmations, payment confirmations, shipping notifications, customer service responses, security alerts and important account updates.

20. Children's Privacy

Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take reasonable steps to delete such information promptly. Parents or legal guardians who believe that a child has provided personal information should contact us immediately.

21. Third-Party Websites

Our website may contain links to third-party websites, applications or services that are not operated or controlled by Ellor Vieri. We are not responsible for the privacy practices, content or security of those third-party services. We encourage you to review the privacy policies of any third-party websites before providing personal information.

22. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business operations, applicable laws, improvements to our services or updates to our data processing practices. When we make material changes, we will update the "Last updated" date at the beginning of this Policy. Where required by applicable law, we will provide additional notice or obtain your consent before such changes take effect.

23. Contact Us

If you have any questions about this Privacy Policy, your personal information or how we process your data, please contact us:

Ellor Group Ltd
Company Number: SC890015
Trading as Ellor Vieri
Pinnacle House Business Centre, Linlithgow Bridge
Ground and First Floor, Linlithgow
West Lothian, United Kingdom EH49 7SF

Email: privacy@ellorvieri.com
Customer Support: support@ellorvieri.com
Website: www.ellorvieri.com

24. Your Acceptance of this Privacy Policy

By accessing or using our website, placing an order or otherwise interacting with our services, you acknowledge that you have read and understood this Privacy Policy. Where your consent is required by applicable law, we will obtain it before processing your personal information. If you do not agree with this Privacy Policy, you should discontinue use of our website and services.

© Ellor Group Ltd (Company No. SC890015). All rights reserved.